An integrated identity solution for a high-end luxury spa, ASTRALIS, located in Al-Khobar, KSA.

The challenge was to come up with a pleasing visual that reflects the business itself, also talks to the target audience, whom in this case are females, living in Saudi Arabia.

A calligraphic logo design, based on Arabic “DIWANI” script, shaped in a symmetric way, reflecting luxury and rhythm.

Along with the identity, we designed all corporate stationery, marketing and internal communications, including all membership cards and packages.