Pro Square Finance
A start-up called “Pro Square Finance” was initiated by a group of young Saudi entrepreneurs. This company takes care of all the logistics needed for financing local Saudi companies through governmental and other available financing programs. Pro Square Finance approached us wanting a fresh creative solution to their branding and marketing collateral. With this in mind, we developed an energetic identity, the orange color was chosen immediately to reflect that, as well as the energetic team behind the start-up. Straight cuts of the logo were made to give it more seriousness and professionalism.