Z-GYM
Z-GYM is a 1000 m² fitness center in the heart of Beirut city, Lebanon. The challenge was to create a brand that will be later reflected in the gym’s interior, as well as every other communication form.
The main focus was on the letter Z, which was formed in an energetic way to reflect power, fitness, along with the dumbbell in order to give a direct visual element that says this place is a gym.